Mashahadi, Faizah
(2015)
Strategic Ambidexterity As The
Core Strategy To Enhance
Internationalization
Performance Of Herbal-Based
SMEs In Malaysia.
PhD thesis, Universiti Sains Malaysia.
Abstract
Kajian ini meneliti kepentingan strategik ambideksteriti dalam konteks perusahaan
kecil dan sederhana berasaskan produk herba (PKSH) di Malaysia yang telah
menembusi pasaran antarabangsa dan bagaimana strategik ambideksteriti boleh
meningkatkan prestasi pengantarabangsaan daripada perspektif keupayaan dinamik.
This research examined the relevance of strategic ambidexterity in the context of
internationally operated herbal-based SMEs (HbSMEs) in Malaysia and how could
strategic ambidexterity enhance HbSMEs internationalization performance from the
dynamic capability perspective.
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