Hashim, Intan Hashimah Mohd and Endut, Noraida and Azmawati, Azman Azwan (2016) Exploring Women’s Relationships: An analysis of Malaysian Women’s Lifestyle Magazines. In: International Conference on Humanities, Social Sciences and Environment Proceedings. Universiti Sains Malaysia, Bali, Indonesia, pp. 9-14. ISBN 978-967-11473-5-1
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Abstract
This study presented content analysis of two women’s lifestyle magazines for the period of January until June 2016. Combining media studies and relationship research, this paper examined cover pages and cover stories of two highly popular and widely circulated women’s lifestyle magazines in Malaysia; Nona and Wanita. Preliminary analysis indicated women who appeared in the cover page and cover story of the two magazines were attractive, successful and that they held prominent positions within society. They included businesswomen, actresses and politicians/activists. Women’s relationships, as portrayed in these magazines, comprised of children, husbands and family and this is consistent with their private roles as mothers, wives, sisters and daughters. From the analysis, women in the cover pages of these two magazines continued to be presented in traditional and patriarchal gender roles including being nurturant and submissive with an emphasis on their sexuality. This is in spite of them holding non-traditional roles as providers and representing success stories of women in public domain. The analysis provided supports that gender roles and cultural expectations continue to influence people’s social experiences. In addition, these gender roles cultural expectations also shape and at the same time enhanced by the representations in the media.
| Item Type: | Book Section |
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| Subjects: | H Social Sciences > H Social Sciences (General) > H1-99 Social sciences (General) |
| Divisions: | Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Humanities, Social Sciences and Environment (HSSEC) Pusat Pengajian Sains Kemasyarakatan (School of Social Sciences) > International Conference on Humanities, Social Sciences and Environment (HSSEC) Pusat Pengajian Ilmu Kemanusiaan (School of Humanities) > International Conference on Humanities, Social Sciences and Environment (HSSEC) |
| Depositing User: | Administrator Automasi |
| Date Deposited: | 06 Apr 2022 04:28 |
| Last Modified: | 06 Apr 2022 04:28 |
| URI: | http://eprints.usm.my/id/eprint/30039 |
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