Consumers' Perception Of Quality And The Effect Of Race, Sex, Marital Status, And Income Level On Perception Of Quality

Kathiravelu, Manoharan (1996) Consumers' Perception Of Quality And The Effect Of Race, Sex, Marital Status, And Income Level On Perception Of Quality. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kualiti merupakan satu istilah yang susah ditakrifkan. la memberi maksud yang berlainan bagi kumpulan orang yang berlainan. Dengan itu, pengajian untuk meneliti bagaimana kumpulan orang yang berlainan mengerti maksud kualiti di dalam keputusan membeli-belah merupakan satu topik tajuk yang menarik. Quality is a difficult term to define. To many people it means different things and how each one of them perceive this term in their purchasing decision is an interesting study to undertake.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences
Divisions:	Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User:	HJ Hazwani Jamaluddin
Date Deposited:	28 Mar 2016 08:47
Last Modified:	06 Apr 2018 01:59
URI:	http://eprints.usm.my/id/eprint/30019

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