BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness

Husain, Ahmad Budiman (1997) BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness. Masters thesis, Universiti Sains Malaysia.

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Abstract

Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut, memberikan kadar sambutan sebanyak 32.72%. The objective of this research was to examine consumers' perception towards market practices, consumerism, government regulation and marketing effectiveness. The respondents were the staff of Bank Burniputra Malaysia Berhad who filled in and returned the questionnaires, giving a response rate of 32.72 percent

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions:	Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User:	HJ Hazwani Jamaluddin
Date Deposited:	04 Mar 2016 07:41
Last Modified:	06 Apr 2018 01:59
URI:	http://eprints.usm.my/id/eprint/29846

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