Internet Banking Service Quality And E-Loyalty In Penang, Malaysia

Teng, Yoke Leng (2008) Internet Banking Service Quality And E-Loyalty In Penang, Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

Perbankan Internet menjadi smakin popular di Malaysia. Pada masa sekarang, terdapat 23 bank perdagangan termasuk bank tempatan dan bank asing beroperasi di Malaysia yang menawarkan perkhidmatan perbankan Internet. Persaingan urusniaga perbankan Internet adalah hebat dan bank Internet bank boleh mendapat atau hilang kesetiaan pelanggan melalui tindakan satu "klik tetikus" mereka. Oleh itu, Jadi kesetiaan pelanggan (E-Loyalty) adalah amat bernilai kepada bank kerana is adalah satu kelebihan persaingan. Internet banking is gaining popularity in Malaysia. Currently there are 23 commercial banks (local and foreign banks) operating in Malaysia that provide Internet banking services. The Internet banking business competition is fierce and Internet banks could gain or lose customers' loyalty by just a mouse click by customers. Customers' loyalty or recognised as Eloyalty in this study, is very valuable to banks as it is a competitive advantage.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HG Finance
Divisions:	Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User:	HJ Hazwani Jamaluddin
Date Deposited:	03 Mar 2016 03:09
Last Modified:	06 Apr 2018 01:58
URI:	http://eprints.usm.my/id/eprint/29830

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