Electronic Commerce In Malaysia: A Case Study On The Adoption Of Internet Banking Among ,- Malaysian Professionals

Goh, Gerald Guan Gan (2002) Electronic Commerce In Malaysia: A Case Study On The Adoption Of Internet Banking Among ,- Malaysian Professionals. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    kini, memang tidak dapat dinafiKan bahawa ianya adalah penting bagi organisasi-organisasi tempatan untuk menggunakan e-perdagangan untuk memperolehi kebolehan untuk berdaya saing. Salah satu jenis e-perdagangan yang mendapat perhatian orang ramai di ialah perbankan Internet. Perbankan Internet mempunyai potensi untuk menambahbaik mutu dan kebolehan bank-bank tempatan. It is becoming widely accepted that it is important for businesses to embrace electronic·commerce to gain competitive advantage. One form of electronic commerce that has attracted significant attention in Malaysia is Internet banking. Internet banking has the potential of the capability and improving the profit margins of the local banks in addition to providing a convenient delivery channel to consumers.

    Item Type: Thesis (Masters)
    Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
    Divisions: Pusat Pengajian Komunikasi (School of Communication)
    Depositing User: HJ Hazwani Jamaluddin
    Date Deposited: 03 Mar 2016 10:42
    Last Modified: 03 Mar 2016 10:42
    URI: http://eprints.usm.my/id/eprint/29827

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