Service Quality in the School of Management, USM: Perceptions of Students in Pursuit of MBA

Isahak Merican, Farah Merican (2007) Service Quality in the School of Management, USM: Perceptions of Students in Pursuit of MBA. Masters thesis, Universiit Sains Malaysia.

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    Abstract

    In many countries and many cultures, the issue of service quality is firmly on the agenda for higher education institutions. Universities and faculties strive to provide high quality services because they need to compete for their students. Measuring the quality of their services is therefore an important task.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: HJ Hazwani Jamaluddin
    Date Deposited: 23 Feb 2016 16:02
    Last Modified: 23 Feb 2016 16:02
    URI: http://eprints.usm.my/id/eprint/29760

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