Chai, Soo Hong (2006) Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Masters thesis, USM.
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Abstract
Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 06 Oct 2015 03:38 |
| Last Modified: | 17 Apr 2017 06:24 |
| URI: | http://eprints.usm.my/id/eprint/29465 |
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