Electronic Service Quality Satisfaction, Trust And Loyalty: A Study On Online Banking In Penang

Aljunaid, Najib Mohammed (2006) Electronic Service Quality Satisfaction, Trust And Loyalty: A Study On Online Banking In Penang. Masters thesis, USM.

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    Abstract

    Kajian ini dijalankan bagi mengkaji faktor-faktor yang menyumbang kepada kesetiaan pelanggan terhadap kualiti perkhidmatan elektronik. The purpose of the study is to investigate the factors contribute to customer loyalty in electronic services quality.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 06 Oct 2015 11:17
    Last Modified: 17 Apr 2017 14:24
    URI: http://eprints.usm.my/id/eprint/29459

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