A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty

Gondasamy, Shamila Rani (2006) A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty. Masters thesis, USM.

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    Abstract

    Melalui penyelidikan ini, penyelidik berusaha untuk meninjau hubungan antara imej stor, kepuasan terhadap stor dan kesetiaan terhadap stor dalam industri peruncitan. Through this research, the researcher attempted to explore the store image, store satisfaction and store loyalty relationship in the retail industry.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 01 Oct 2015 14:59
    Last Modified: 17 Apr 2017 14:24
    URI: http://eprints.usm.my/id/eprint/29451

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