THE USAGE OF BALANCED SCORECARD MEASURES BUSINESS STRATEGY AND FIRM PERFORMANCE.

Jusoh, Ruzita (2006) THE USAGE OF BALANCED SCORECARD MEASURES BUSINESS STRATEGY AND FIRM PERFORMANCE. PhD thesis, USM.

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    Abstract

    Penggantungan tunggal kepada ukuran pencapaian berdasarkan kewangan atau perakaunan tidak mencukupi dalam persekitaran pengeluaran yang baru. Sole reliance on financial or accounting based performance measures is inadequate in the new manufacturing environment.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 10 Aug 2015 14:44
    Last Modified: 10 Aug 2015 14:44
    URI: http://eprints.usm.my/id/eprint/29251

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