The Usage Of Balanced Scorecard Measures Business Strategy And Firm Performance

Jusoh, Ruzita (2006) The Usage Of Balanced Scorecard Measures Business Strategy And Firm Performance. PhD thesis, USM.

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Abstract

Penggantungan tunggal kepada ukuran pencapaian berdasarkan kewangan atau perakaunan tidak mencukupi dalam persekitaran pengeluaran yang baru. Sole reliance on financial or accounting based performance measures is inadequate in the new manufacturing environment.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 10 Aug 2015 06:44
Last Modified: 07 Oct 2020 07:40
URI: http://eprints.usm.my/id/eprint/29251

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