The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice

Kua, John Swee Beng (2014) The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice. Masters thesis, Universiti Sains Malaysia.

[img]
Preview
PDF
Download (635Kb) | Preview

    Abstract

    In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form their attitude toward store and in turn affect supermarket choice. Dalam persekitaran peruncitan yang kompetitif, pendapatan dan populariti stor runcit banyak bergantung kepada pilihan pengguna untuk memilih stor tersebut. Banyak kajian telah memberi tumpuan kepada pembeli yang menilai ciri-ciri stor seperti contoh harga barangan, persekitaran stor, kualiti and kemudahan stor yang akan membentuk sikap mereka terhadap stor yang kemudianya mempengaruhi pilihan stor pasaraya.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > H Social Sciences (General) > H1-99 Social sciences (General)
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: Administrator Automasi
    Date Deposited: 15 Jun 2015 14:43
    Last Modified: 15 Jun 2015 14:43
    URI: http://eprints.usm.my/id/eprint/29119

    Actions (login required)

    View Item
    Share