An Analysis On Characteristics And Performance Of Tourism Related Smes In Lenggong Valley, Perak

Munira, Mhd Rashid (2014) An Analysis On Characteristics And Performance Of Tourism Related Smes In Lenggong Valley, Perak. Masters thesis, Universiti Sains Malaysia.

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Abstract

The existence of businesses create a potential feature to improve the competitiveness of UNESCO World Heritage Site of Lenggong Valley as a world tourism destination. Hence, this study intends to analyse the characteristics and measure performance of tourism related SMEs in Lenggong Valley, Perak. Kewujudan perniagaan mewujudkan satu ciri yang berpotensi untuk meningkatkan daya saing Lembah Lenggong Tapak Warisan Dunia UNESCO sebagai sebuah destinasi pelancongan dunia. Oleh itu, kajian ini bertujuan untuk menganalisis ciri-ciri dan mengukur prestasi PKS berkaitan pelancongan di Lembah Lenggong, Perak.

Item Type: Thesis (Masters)
Subjects: T Technology > TH Building construction > TH1-9745 Building construction
Divisions: Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > Thesis
Depositing User: Administrator Automasi
Date Deposited: 08 Jun 2015 01:32
Last Modified: 12 Apr 2019 05:26
URI: http://eprints.usm.my/id/eprint/28960

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