Ching, Yee Khim
(2009)
Innovator Intelligent Air Conditioner System: Marketing Plan And Pricing Strategy.
Masters thesis, Universiti Sains Malaysia.
Abstract
A research
has been carried out to determine the acceptable price for ICONS. if the selling price
influences the purchase decision. whether e-marketing program is preferable to the
ordinary marketing program and the potential of air conditioner sales is in the increase
for the next six to twelve months. Satu penyelidikan telah
dijalankan untuk memastikan sasaran harga bagi ICONS, sama ada keputusan pembelian
XIV
ditentukan oleh harga barang, sama ada atur cara e-pasaran lebih sesuai berbanding
dengan atur cara pasaran biasa dan sama ada j ualan bagi penyaman sej uk udara akan
meningkat dalam jangka masa enam hingga dua belas bulan
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