Validation on proposals for strategic service innovation at automobile service center: a study of automotive service center in Malaysia

Abdul Majid, Ahmad Zuhairi (2012) Validation on proposals for strategic service innovation at automobile service center: a study of automotive service center in Malaysia. In: 3rd International Service Innovation Design Conference, 20 Oct - 24 Oct 2012, National Cheng Kung University, Tainan, Taiwan. (Submitted)

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    Abstract

    This study is looking at specific location of Malaysian automobile service center in Klang valley. The early findings show that most of the customers feel the environment are not giving so much of good experience and also they are lack of information and entertainment values. Structured and unstructured interview questions were posed to selected respondents. A set of questionnaire was constructed through an analysis of keywords from literature reviews. The study described the validation of findings and proposals that versus validity questions. The validation process is important to ensure that the findings and proposals emerged to be agreed or differed by the respondents. The data collected from this validation has gone through factor analysis. Finally, a model representing new fundamental strategy for service innovation design is presented.

    Item Type: Conference or Workshop Item (Paper)
    Subjects: N Fine Arts > NX Arts in general > NX1-820 Arts in general
    Divisions: Pusat Pengajian Seni (School of Arts)
    Depositing User: Administrator Automasi
    Date Deposited: 20 Oct 2014 10:47
    Last Modified: 20 Oct 2014 10:47
    URI: http://eprints.usm.my/id/eprint/28265

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