Majid, Ahmad Zuhairi Abdul and Shaari, Nazlina (2010) Design strategy for designing a service in Malaysia: a case study of automotive service center. In: International Service Innovation Design Conference 2010, October 17-19, 2010, Hakodate, Japan. (Submitted)
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Abstract
In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. The understanding “dream society” of the next generation that will merge with the understanding of experience economy can build the service environment more sustainable. The new generation of mankind is looking for personal satisfaction with emotional value to their lives. This research will gives an allocation for industrial designers to play their role in helping the industry efficiently on quality concept of service design development in Malaysia. Result presented herein based on a survey and the scenario of Malaysian automotive service centers.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N Fine Arts > NX Arts in general > NX1-820 Arts in general |
| Divisions: | Pusat Pengajian Seni (School of the Arts) > Conference or Workshop Item Zoom Profil Pakar (Expert Profile) > Ahmad Zuhairi Abdul Majid (Arts) |
| Depositing User: | Administrator Automasi |
| Date Deposited: | 20 Oct 2014 02:42 |
| Last Modified: | 21 Feb 2020 01:42 |
| URI: | http://eprints.usm.my/id/eprint/28264 |
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