Design approach for customers experience in services

Majid, Ahmad Zuhairi Abdul and Shaari, Hjh. Nazlina and Abdul Rahman, Hj. Khirul Aidil Azlin and Mohd Yusoff, Saiful Bahari (2011) Design approach for customers experience in services. In: International Service Innovation Design Conference, 6 - 7 July 2011, Sarawak, Malaysia. (Submitted)

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In this paper, we examine customers’ behavior that influenced service provider’s evaluation of experience received. The method used in this research was a collection of quantitative data. A set of questionnaire was constructed through an analysis of keywords from literature reviews employing the KJ method. In order to fulfill the objective of this research, quantitative data was gathered from a survey to see how Malaysian customers perceive the automotive service centers. Service centers were selected from different brand names or car manufacturers. Each manufacturer represented by one biggest service center that they have in Malaysia. Statistical output from this case study analyzed to form a model that can represent a new strategy for service design development. This paper also shows the evaluation of proposals and models created through interviews with service related personnel.

Item Type: Conference or Workshop Item (Paper)
Subjects: N Fine Arts > NX Arts in general > NX1-820 Arts in general
Divisions: Pusat Pengajian Seni (School of the Arts) > Conference or Workshop Item
Zoom Profil Pakar (Expert Profile) > Ahmad Zuhairi Abdul Majid (Arts)
Depositing User: Administrator Automasi
Date Deposited: 20 Oct 2014 02:39
Last Modified: 19 Feb 2020 09:13

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