A Comparison Between ISO-Certified And Non ISO-Certified Colleges On Service Quality In Higher Education: Student's Perception.Zailani, Suhaiza and Jauhar, Junaimah and Othman, Rosly and Ng, Lee Yen (2006) A Comparison Between ISO-Certified And Non ISO-Certified Colleges On Service Quality In Higher Education: Student's Perception. In: 6th Annual Hawaii International Conference on Business, 25-28 May 2006, Honolulu,Hawaii. (Submitted)
AbstractHigher education is characterized by a higher degree of interpersonal contact,complexity, divergence, and customizations than other service businesses.
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