Zailani, Suhaiza and Jauhar, Junaimah and Othman, Rosly and Ng, Lee Yen
(2006)
A Comparison Between ISO-Certified And Non ISO-Certified Colleges On Service Quality In Higher Education: Student's Perception.
In: 6th Annual Hawaii International Conference on Business, 25-28 May 2006, Honolulu,Hawaii.
(Submitted)
Abstract
Higher education is characterized by a higher degree of interpersonal contact,complexity, divergence, and customizations than other service businesses.
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