Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang

Lim, Yan Xin (2011) Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang. Masters thesis, USM.

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Abstract

Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0. One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new technology adoption which is Web 2.0.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 26 Sep 2013 01:35
Last Modified: 12 Apr 2019 05:26
URI: http://eprints.usm.my/id/eprint/26748

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