Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia

Loh, Chai Har (2011) Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia. Masters thesis, USM.

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Abstract

Tujuan kajian ini adalah untuk mengenalpasti pengaruh nilai tanggapan, kualiti perkhidmatan tanggapan, amanah, imej dan keghairahan terhadap perhubungan komitmen dalam pertalian perbankan dalam industri Perusahaan Industri Kecil dan Sederhana di Malaysia. The purpose of this study was to identify the influence of perceived value, perceived service quality, trust, image and delight on relationship commitment toward banking relationship of SMEs industry in Malaysia.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 26 Sep 2013 01:35
Last Modified: 12 Apr 2019 05:26
URI: http://eprints.usm.my/id/eprint/26746

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