Consumer Reflections On Re-Purchase Interest Of Discount Sales “Buy One Get One Free” – The Case Of Malaysia

Kaur, Manjeet Dashini (2011) Consumer Reflections On Re-Purchase Interest Of Discount Sales “Buy One Get One Free” – The Case Of Malaysia. Masters thesis, USM.

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Abstract

Strategi pemasaran promosi jualan telah menjadi penting untuk pengeluar dan pemasar. Kepentingannya telah meningkat dengan ketara sejak tahun-tahun dalam dunia perniagaan. The marketing strategies on sales promotions have become vital for manufacturers and marketers as its importance has been increasing significantly over the years in the business world.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Firdaus Mohamad
Date Deposited:	26 Sep 2013 01:34
Last Modified:	12 Apr 2019 05:26
URI:	http://eprints.usm.my/id/eprint/26740

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