Developing a Penang Cultural Tourism Website Prototype: A User-Centred Design Approach

Goh, Chu Hiang (2008) Developing a Penang Cultural Tourism Website Prototype: A User-Centred Design Approach. Wacana Seni : Journal of Arts Discourse, 7. pp. 91-109. ISSN 2180-4311

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    Abstract

    Most Malaysian tourism website designs are text-heavy. They deliver information but reflect little regard for usability. Malaysian web designers and developers are unaware of the importance of user-centred web designs necessary in order to promote cultural tourism. This paper details the development of a Penang cultural tourism website prototype that employs a user-centred design approach. The website aims to disseminate information about the multicultural traditions of Penang, which include the performing arts, crafts and festivals. In the use of personas, this article seeks to examine the effectiveness and functionality of web pages and subsequently develop a Penang cultural tourism website prototype.

    Item Type: Article
    Uncontrolled Keywords: cultural tourism website, user-centred design, personas.
    Subjects: N Fine Arts > NX Arts in general
    Q Science > QA Mathematics > QA75.5-76.95 Electronic computers. Computer science
    Divisions: Penerbit Universiti Sains Malaysia (USM Press) > Wacana Seni Journal of Arts Discourse
    Pusat Pengajian Seni (School of Arts) > Wacana Seni Journal of Arts Discourse

    Pusat Pengajian Seni (School of Arts) > Article
    Depositing User: Administrator Automasi
    Date Deposited: 09 Mar 2017 09:48
    Last Modified: 19 May 2017 10:32
    URI: http://eprints.usm.my/id/eprint/26624

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