Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry

Khay Hooi, Khoo (2012) Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry. Masters thesis, USM.

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    Abstract

    Tujuan utama kajian ini dijalankan adalah untuk meneroka konsep rangka kerja campuran pemasaran The main purpose of this study is to explore the conceptual framework of marketing mix elements

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 25 Feb 2013 15:20
    Last Modified: 17 Apr 2017 14:23
    URI: http://eprints.usm.my/id/eprint/26507

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