Khay Hooi, Khoo (2012) Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry. Masters thesis, USM.
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Abstract
Tujuan utama kajian ini dijalankan adalah untuk meneroka konsep rangka kerja campuran pemasaran The main purpose of this study is to explore the conceptual framework of marketing mix elements
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 25 Feb 2013 07:20 |
| Last Modified: | 12 Apr 2019 05:26 |
| URI: | http://eprints.usm.my/id/eprint/26507 |
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