Online Recommendation System - The Potential And Possibilities Of World -Of- Mouth On The Internet

T., Ramayah and Yeap, Ai Leen and Ignatius, Joshua (2011) Online Recommendation System - The Potential And Possibilities Of World -Of- Mouth On The Internet. Working Paper. Universiti Sains Malaysia. (Unpublished)

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Abstract

In recent years, the unprecedented growth in web technology has enabled web users to attain a more active role in communicating via the Internet. Not only can web users obtain information through the Internet, they can now also post information online. As a result, consumers' electronic word-of-mouth (eWOM) communication can be easily disseminated through Web 2.0 applications such as online discussion forums, electronic bulletin board systems, newsgroups, blogs, review sites, and social networking sites.

Item Type: Monograph (Working Paper)
Subjects: H Social Sciences > H Social Sciences (General) > H1-99 Social sciences (General)
Divisions: Pusat Pengajian Pengurusan (School of Management)
Depositing User: Mr. HR
Date Deposited: 29 Apr 2013 04:20
Last Modified: 07 Oct 2019 01:42
URI: http://eprints.usm.my/id/eprint/26390

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