T., Ramayah and Yeap, Ai Leen and Ignatius, Joshua
(2011)
Online Recommendation System - The Potential And Possibilities Of World -Of- Mouth On The Internet.
Working Paper.
Universiti Sains Malaysia.
(Unpublished)
Abstract
In recent years, the unprecedented growth in web technology has enabled web users to attain a more active role in communicating via the Internet. Not only can web users obtain information through the Internet, they can now also post information online. As a result, consumers' electronic
word-of-mouth (eWOM) communication can be easily disseminated through Web 2.0 applications such as online discussion forums, electronic bulletin board systems, newsgroups, blogs, review sites, and social networking sites.
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