Blue Ocean Strategy: Application in Universiti Sains Malaysia Library

Hassan Basri, Jamilah and Ghadzali, Mohd Pisol and Ismail, Mohd Ikhwan (2011) Blue Ocean Strategy: Application in Universiti Sains Malaysia Library. Jurnal PPM: Journal of Malaysian Librarians, 5. pp. 75-88. ISSN 1823-6308

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    The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. It is relatively new and was only introduced in 2004, where its recommends looking at the market boundaries differently and formulating products or services to customers from different segments. Organizations such as libraries should raise the standard of activities higher than the common standard and offer customers higher values than their competitors. In other words, libraries need to deliver value at low cost and simultaneously they need to reduce and eliminate other insignificant activities. This paper focuses on several tools and models of the Blue Ocean strategy namely the “Eliminate-Reduce-Raise-Create Grid” model since the main key ideas fall under the “Create Grid” where the innovative value takes place, as well as to create unique values for customers. Thus, the application of this model at the Universiti Sains Malaysia (USM) Library is vital in the provision of successful customer service, best quality and satisfying products.

    Item Type: Article
    Subjects: Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
    Divisions: Perpustakaan Universiti Sains Malaysia (Library) > Article
    Persatuan Pustakawan Malaysia (PPM) | Librarians Association of Malaysia > Jurnal PPM: Journal of Malaysian Librarians
    Depositing User: Administrator Automasi
    Date Deposited: 02 Jan 2013 15:58
    Last Modified: 05 May 2017 12:12

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