Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

Sim, Hock Seng (2006) Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing. Masters thesis, USM.

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    Abstract

    Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 03 Sep 2012 10:52
    Last Modified: 13 Jul 2013 18:13
    URI: http://eprints.usm.my/id/eprint/25961

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