A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty

Gondasamy, Shamila Rani (2006) A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty. Masters thesis, USM.

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    Abstract

    Melalui penyelidikan ini, penyelidik berusaha untuk meninjau hubungan antara imej stor, kepuasan terhadap stor dan kesetiaan terhadap stor dalam industri peruncitan. Through this research, the researcher attempted to explore the store image, store satisfaction and store loyalty relationship in the retail industry.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 03 Sep 2012 08:38
    Last Modified: 13 Jul 2013 18:13
    URI: http://eprints.usm.my/id/eprint/25942

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