Login | Create Account
   

The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre

MOHD NASIR, ASMA AZURA (2004) The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre. Masters thesis, Universiti Sains Malaysia.

[img]PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
279Kb

Abstract

In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25859
Deposited By:Mr. HR
Deposited On:03 Aug 2012 08:45
Last Modified:03 Aug 2012 08:45

Repository Staff Only: item control page

USM is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Share