The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre

MOHD NASIR, ASMA AZURA (2004) The Impact Of Service Quality And Corporate Image On Customer Loyalty - A Study On Perodua Service Centre. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    In order to meet the AFTA (Asean Free Trade Area) challenges in 2005, local automobile industries especially Perodua had prepared its strategy to move forward to compete in the globalization market. Perodua has set its target to maintain the market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Perodua Service Centre with the slogan “Kearah 333”.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 03 Aug 2012 08:45
    Last Modified: 13 Jul 2013 18:11
    URI: http://eprints.usm.my/id/eprint/25859

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