The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry

Chan, Seow Hong (2005) The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry. Masters thesis, USM.

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    Abstract

    Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 02 Aug 2012 15:17
    Last Modified: 13 Jul 2013 18:11
    URI: http://eprints.usm.my/id/eprint/25856

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