The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry

Chan, Seow Hong (2005) The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry. Masters thesis, USM.

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Abstract

Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 02 Aug 2012 07:17
Last Modified: 17 Apr 2017 06:24
URI: http://eprints.usm.my/id/eprint/25856

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