The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia

Cheah, Phaik Lean (2005) The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia. Masters thesis, USM.

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Abstract

Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 02 Aug 2012 07:17
Last Modified: 17 Apr 2017 06:24
URI: http://eprints.usm.my/id/eprint/25853

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