Retailing On Internet: A Study Of The Factors That Influence The Customer’s Buying Intention Among Students In A Public Institution Of Higher Learning - No Family Name

Hasan, Yulihasri (2004) Retailing On Internet: A Study Of The Factors That Influence The Customer’s Buying Intention Among Students In A Public Institution Of Higher Learning - No Family Name. Masters thesis, Universiti Sains Malaysia.

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Abstract

On-line commerce through Internet is obtaining attention from students today. Shift from physical store (brick and mortar) towards electronic store may be seen as continued innovation brought by home shopping method such as: catalog, TV and direct mail.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr. HR
Date Deposited: 22 Oct 2012 23:42
Last Modified: 17 Apr 2017 06:24
URI: http://eprints.usm.my/id/eprint/25813

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