Retailing On Internet: A Study Of The Factors That Influence The Customer’s Buying Intention Among Students In A Public Institution Of Higher Learning - No Family Name

Hasan, Yulihasri (2004) Retailing On Internet: A Study Of The Factors That Influence The Customer’s Buying Intention Among Students In A Public Institution Of Higher Learning - No Family Name. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    On-line commerce through Internet is obtaining attention from students today. Shift from physical store (brick and mortar) towards electronic store may be seen as continued innovation brought by home shopping method such as: catalog, TV and direct mail.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 23 Oct 2012 07:42
    Last Modified: 13 Jul 2013 18:11
    URI: http://eprints.usm.my/id/eprint/25813

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