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FACTORS INFLUENCING INTENTION TO CONSUME HERBAL SUPPLEMENT

SYED MOHAMED, ABBAS (2004) FACTORS INFLUENCING INTENTION TO CONSUME HERBAL SUPPLEMENT. Masters thesis, Universiti Sains Malaysia.

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Abstract

The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers’ intention towards herbal supplement.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25776
Deposited By:Mr. HR
Deposited On:26 Jul 2012 08:24
Last Modified:26 Jul 2012 08:24

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