SYED MOHAMED, ABBAS (2004) Factors Influencing Intention To Consume Herbal Supplement. Masters thesis, Universiti Sains Malaysia.
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Abstract
The recent growth of herbal industry in Malaysia intensifies the challenges among market players. The main ingredient to be successful in the competitive industry is to be customer-oriented and market-driven. This research aims to contribute to the general understanding of consumer behavioral intention towards choice preferences, and to assist marketers in determining factors that influence consumers’ intention towards herbal supplement.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr. Hazaralie Ramlee |
| Date Deposited: | 26 Jul 2012 00:24 |
| Last Modified: | 07 Oct 2020 02:30 |
| URI: | http://eprints.usm.my/id/eprint/25776 |
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