A Study On Customer-Supplier Relationship (Trust, Communication And Commitment) For Manufacturing Firms In Penang From The Perspective Of Supply Chain Management Measures

THOO, MIN HAI (2004) A Study On Customer-Supplier Relationship (Trust, Communication And Commitment) For Manufacturing Firms In Penang From The Perspective Of Supply Chain Management Measures. Masters thesis, Universiti Sains Malaysia.

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Abstract

Supply Chain Management (SCM) performance and customer-supplier relationships have been seen as two separate subjects. While relationship factors have been proven to be important to improve the business process, interlink between relationships and SCM performance has not been focused extensively.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr. Hazaralie Ramlee
Date Deposited: 18 Jul 2012 00:20
Last Modified: 07 Oct 2020 02:57
URI: http://eprints.usm.my/id/eprint/25699

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