Login | Create Account
   

STUDY OF VACATION MOTIVES AMONG VARIOUS GROUPS OF PEOPLE AND THEIR TRAVEL INTENTION

CHIN, SZU SZU (2005) STUDY OF VACATION MOTIVES AMONG VARIOUS GROUPS OF PEOPLE AND THEIR TRAVEL INTENTION. Masters thesis, Universiti Sains Malaysia.

[img]PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
295Kb

Abstract

Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25662
Deposited By:Mr. HR
Deposited On:12 Jul 2012 14:20
Last Modified:12 Jul 2012 14:20

Repository Staff Only: item control page

USM is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Share