STUDY OF VACATION MOTIVES AMONG VARIOUS GROUPS OF PEOPLE AND THEIR TRAVEL INTENTION

CHIN, SZU SZU (2005) STUDY OF VACATION MOTIVES AMONG VARIOUS GROUPS OF PEOPLE AND THEIR TRAVEL INTENTION. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight desires of each and everyone, particularly on what stimulate them to travel.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 12 Jul 2012 14:20
    Last Modified: 13 Jul 2013 18:07
    URI: http://eprints.usm.my/id/eprint/25662

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