USER ACCEPTANCE OF INTERNET BANKING IN PENANG

OH, SOOK MAY (2005) USER ACCEPTANCE OF INTERNET BANKING IN PENANG. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Internet banking has pervaded our lives and threatened the very existence of the traditional financial institution. There is a big business prospect for financial institutions to consider making Internet banking as a new delivery channel and to study the acceptance of customers to Internet banking. This study investigates the dominant factor(s) that influence the user intention to use Internet banking in Penang. Three popular models; Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB) and Technology Acceptance Model are examined and compared.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 12 Jul 2012 14:20
    Last Modified: 13 Jul 2013 18:07
    URI: http://eprints.usm.my/id/eprint/25656

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