Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

Chin, Szu Szu (2005) Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention. Masters thesis, USM.

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    Abstract

    Pelancongan merupakan sejenis industri perkhidmatan. Ia adalah tidak ketara dan cara pemasarannya agak berbeza berbanding dengan produk lain yang ketara. Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 04 Jul 2012 09:22
    Last Modified: 13 Jul 2013 18:07
    URI: http://eprints.usm.my/id/eprint/25636

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