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Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia

Abdullah, Kamarul Zaman (2005) Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia. Masters thesis, USM.

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Abstract

Tujuan penyelidikan ini adalah untuk mengkaji faktor yang penting mendorong kepada kejayaan dalam perlaksanaan Perhubungan Pengurusan Pelanggan di hospital Malaysia. The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25620
Deposited By:Mr Firdaus Mohamad
Deposited On:04 Jul 2012 07:53
Last Modified:04 Jul 2012 07:53

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