Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia

Abdullah, Kamarul Zaman (2005) Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia. Masters thesis, USM.

[img] PDF
Download (217Kb)

    Abstract

    Tujuan penyelidikan ini adalah untuk mengkaji faktor yang penting mendorong kepada kejayaan dalam perlaksanaan Perhubungan Pengurusan Pelanggan di hospital Malaysia. The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 04 Jul 2012 07:53
    Last Modified: 13 Jul 2013 18:07
    URI: http://eprints.usm.my/id/eprint/25620

    Actions (login required)

    View Item
    Share