Abdullah, Kamarul Zaman (2005) Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia. Masters thesis, USM.
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Abstract
Tujuan penyelidikan ini adalah untuk mengkaji faktor yang penting mendorong kepada kejayaan dalam perlaksanaan Perhubungan Pengurusan Pelanggan di hospital Malaysia. The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 03 Jul 2012 23:53 |
| Last Modified: | 17 Apr 2017 06:24 |
| URI: | http://eprints.usm.my/id/eprint/25620 |
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