THE RELATIONSHIP BETWEEN INTERNAL MARKETING, JOB SATISFACTION, ORGANIZATIONAL COMMITMENT, AND MARKET ORIENTATION

CHEAH, PHAIK LEAN (2005) THE RELATIONSHIP BETWEEN INTERNAL MARKETING, JOB SATISFACTION, ORGANIZATIONAL COMMITMENT, AND MARKET ORIENTATION. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations have started to consider internal marketing to instill market orientation as an essential part of their business success.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 12 Jul 2012 14:08
    Last Modified: 13 Jul 2013 18:07
    URI: http://eprints.usm.my/id/eprint/25613

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