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THE IMPACT OF INTERNAL MARKETING ON THE IMPLEMENTATION OF STRATEGIC ORIENTATIONS AND PRODUCT INNOVATION IN MANUFACTURING INDUSTRY

CHAN, SEOW HONG (2005) THE IMPACT OF INTERNAL MARKETING ON THE IMPLEMENTATION OF STRATEGIC ORIENTATIONS AND PRODUCT INNOVATION IN MANUFACTURING INDUSTRY. Masters thesis, Universiti Sains Malaysia.

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Abstract

Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelates internal marketing, strategic orientations and product innovation.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25610
Deposited By:Mr. HR
Deposited On:12 Jul 2012 14:08
Last Modified:12 Jul 2012 14:08

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