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Determinants Of Tourism Network Success : The Case Of Penang

Julie Boey, Chyaw In (2005) Determinants Of Tourism Network Success : The Case Of Penang. Masters thesis, USM.

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Abstract

Tujuan kajian ini adalah untuk menyelidiki ciri-ciri rangkaian kerjasama yang berjaya dalam industri pelancongan di Pulau Pinang dan juga mengkaji kesan faktor-faktor prestasi rangkaian dari segi prestasi perniagaan dan organisasi. The purpose of this study is to investigate the characteristics of the succesful collaborative networking in Penang tourism industry, and the effect of these factors on the network performance in the form of business and organizational performance.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25600
Deposited By:Mr Firdaus Mohamad
Deposited On:04 Jul 2012 07:53
Last Modified:04 Jul 2012 07:53

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