SERVICE QUALITY AND ITS RELATIONSHIP WITH CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY

MOHD ISA, SALMI (2005) SERVICE QUALITY AND ITS RELATIONSHIP WITH CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY. Masters thesis, Universiti Sains Malaysia\.

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    Abstract

    This research was conducted to find and get a better understanding of service quality level and to examine the relationship between service quality, customer satisfaction and customer loyalty with the services offered by the audit firms. SERVQUAL model will be used to measure the public listed companies perception and expectation with the audit services received.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 27 Jun 2012 12:55
    Last Modified: 13 Jul 2013 18:06
    URI: http://eprints.usm.my/id/eprint/25598

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