MOHD ISA, SALMI (2005) Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty. Masters thesis, Universiti Sains Malaysia\.
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Abstract
This research was conducted to find and get a better understanding of service quality level and to examine the relationship between service quality, customer satisfaction and customer loyalty with the services offered by the audit firms. SERVQUAL model will be used to measure the public listed companies perception and expectation with the audit services received.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr. Hazaralie Ramlee |
| Date Deposited: | 27 Jun 2012 04:55 |
| Last Modified: | 07 Oct 2020 06:39 |
| URI: | http://eprints.usm.my/id/eprint/25598 |
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