FACTORS INFLUENCING THE MUSLIM CONSUMER’S LEVEL OF CONFIDENCE ON HALAL LOGO ISSUED BY JAKIM AN EMPIRICAL STUDY

MASNONO, AHMADI (2005) FACTORS INFLUENCING THE MUSLIM CONSUMER’S LEVEL OF CONFIDENCE ON HALAL LOGO ISSUED BY JAKIM AN EMPIRICAL STUDY. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the Government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers start questioning about the actual halal content of products that have been certified as halal by JAKIM. This scenario happens due to the actions by certain manufacturers that do not fully comply to the JAKIM requirement in meeting the specified halal standard.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 26 Jun 2012 08:05
    Last Modified: 13 Jul 2013 18:06
    URI: http://eprints.usm.my/id/eprint/25576

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