Sim, Hock Seng (2006) Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing. Masters thesis, USM.
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Abstract
Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 07 Jun 2012 02:16 |
| Last Modified: | 17 Apr 2017 05:09 |
| URI: | http://eprints.usm.my/id/eprint/25543 |
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